The early years of education is considered the most important stage of learning. It forms the base of personality, knowledge, career, and state of mind of a child, which is why parents take extra care in the beginning years to shape up their child’s overall development. Market research analysts at Technavio have predicted that the preschool or child care market in India will grow impressively during the forecast period and will also post a CAGR of almost 22% by 2020. The culture of preschool or daycare has been there since time immemorial, but the international touch and introduction of numerous extra-curricular activities have recently marked their entry in the Indian subcontinent, to prepare the child ready to compete not only within the locality but also with the entire world. There has been a rapid growth in the education sector, where numbers of preschools and child care units are mushrooming every day, which is why to stand out in the sea of competition, one has to take help of marketing strategies.